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Martha Stewart and the Case of the Not-So-Expert Food Blogger
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Martha103994PR_027_4I recently stopped by a friend’s house for a cup of coffee. She’s a mom, like me, and a fantastic cook… not like me.

She always has stacks of magazines around like Real Simple and Martha Stewart Living, and she loves to try out new recipes that are delicious and her kids will actually eat.
The morning I stopped by, she offered me a little something to go with my coffee.
“What is it?” I asked.
“It’s a pumpkin bread pudding,” she replied. I scowled. I’m neither a big pumpkin fan nor a lover of bread pudding, but I didn’t want to be rude so I tried it.
“Wow!! This is amazing,” I exclaimed, practically licking my plate. “Did you get this recipe from one of those magazines?” I nodded to the pile of Martha Stewart mags.
“No,” she said. I got it from a cooking blog.”
She showed me the blog online. The author wasn’t anyone I’d ever heard of. She did not have a degree in culinary arts, did not have any history of employment at a restaurant, and did not have Puck, Batali or Ramsay for a last name. She was just a blogger, who loved to cook, and was damn good at it.
So why am I recounting this story? Not to pile on the “How Dare Martha Stewart Trash Talk Bloggers” bandwagon, but seriously, how dare Martha Stewart trash talk bloggers? In case you missed it, here’s what she said in a recent interview with Bloomberg TV:

“Who are these bloggers? They’re not trained editors and writers at Vogue magazine. I mean, there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good or are copies of everything that really good editors have created and done. Bloggers create kind of a popularity. But they are not the experts and we have to understand that.”

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