The National Council for Marketing & Public Relations honored Tammy Watkins, of Millsboro, as its 2017 National Communicator of the Year at the organization’s annual conference held in March in Charleston, South Carolina.
Watkins was the northeast regional recipient of the award in 2016 and competed against six community college communication professionals for the national designation. NCMPR’s Communicator Award honors a two-year college marketing professional who has demonstrated special leadership and ability in college communication.
Watkins currently serves as instructional coordinator and full-time faculty at Delaware Technical Community College. In this role she teaches business, management, marketing and training and development courses. Additionally, she assists with strategic planning, recruitment, advising, retention and student success initiatives and evaluation of adjunct faculty. Prior to her recent job change, Watkins served as assistant vice president for marketing and public relations at Delaware Tech from 2012 to 2016, providing statewide leadership, administrative oversight and coordination of all marketing, public relations, advertising, social media and crisis communication.
As assistant vice president for marketing and public relations, she provided leadership for an independent, comprehensive marketing study and led the development of a new statewide marketing campaign. She collaborated with administrators and staff to address student needs at every level. She served as a member of the Student Success Committee to increase student connections with the college and transition to college life.
Watkins joined Delaware Tech in 1996 as a graphic designer and has held various positions at the college, including marketing coordinator, marketing operations manager and instructional director/department chair for the business administration and computer information systems programs at the Owens Campus. Watkins has a bachelor’s degree in communication, journalism and public relations from Shippensburg University of Pennsylvania and a master’s degree in education from the University of Delaware. She is currently pursuing her doctoral degree in educational leadership from Delaware State University.