Christina Deidesheimer was named the director of marketing and communications at Beebe Healthcare.

Deidesheimer brings with her more than 10 years of strategic health care marketing and communications, as well as experience in business development and strategic planning in highly competitive environments.

Deidesheimer will report to Alex Sydnor, vice president of external affairs and chief strategy officer. She will oversee a team of professionals in the areas of marketing, communications, media relations, digital strategy and physician relations. The team is responsible for developing strategies to support the growth of the health care system.

Prior to coming to Beebe Healthcare, Deidesheimer served as an independent health care consultant, helping clients find their strategic vision. Previous to that role, she served as business development director for OhioHealth, developing strategic plans for a geographic region within the health system. She’s also served as the director of business development and marketing for a multi-facility health system in the Duke LifePoint network, where she was responsible for overseeing a re-branding campaign. Other roles include director of marketing communications and public relations for a two-hospital health system in Oklahoma and regional marketing leader for Baxter BioScience.