All 700+ BuzzFeed staffers will get a free Apple Watch when the product launches next year.

The gizmo is a reward for hitting traffic goals set by BuzzFeed CEO Jonah Peretti last month. Those goals included reaching 200 million unique visitors and 750 million video views in a single month.

On Thursday during a staff meeting, Peretti told the staff that the site passed those goals, a source told Business Insider.

Peretti later confirmed it to the world in a tweet:

Assuming BuzzFeed buys staffers the cheapest watch ($349), the bonus will cost the company at least $245,000.


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