Children in need of supplies for the upcoming school year will be able to pick up a backpack full of what’s needed this Sunday, July 23.

The free giveaway is sponsored by three Wireless Zone franchises in Delaware, said owner Tajesh Patel, and in partnership with wireless phone retailer TCC and the Culture of Good as part of its annual School Rocks Campaign.

An additional store in Camden will take part.

This is the first year Patel has taken part in the effort by the Culture of Good, which describes itself as a cultural movement dedicated to doing good in communities where TCC and Wireless Zone stores are located.

“This is something I’ve always wanted to do,” Patel said. “But individually, I could not do it alone because I didn’t have the resources. But with the backing of the franchises, we can do it now.”

Patel’s three locales in Delaware -- as well as two more in New Jersey -- will have 100 backpacks to give away, he said. Each will be filled with necessary supplies including paper, pencils, erasers, colored pencils and more.

Backpacks will be supplied on a first-come, first-served basis while supplies last.

There’s no obligation when picking up one of the backpacks, and none of the vendors will be trying to sell anything, Patel said. Children who are receiving the backpacks should accompany their parents.

There will be other things happening at each location as well: a DJ will be playing tunes at Milford and police officers and firemen will be on hand in Harrington. Additional details still are being worked out, Patel said.

Any backpacks not given away will be provided to local schools, he said.

There are about 16 million children living in poverty in the United States, according to TCC’s Facebook page, and it costs about $98 to provide each child with supplies at the beginning of each school year. The company hopes this effort will provide some relief to those families.