Sussex County launches 'Keep Sussex Strong' campaign for local business
Sussex County launched an advertising campaign that recognizes Southern Delaware’s diverse economy and encourages residents to spend their money locally, where it counts the most.
Beginning May 28, Sussex County is running three, 30-second television spots in the Salisbury, Maryland, media market — which includes Sussex County — that promote local entrepreneurs and focus on the importance of supporting businesses in the community. Titled “Keep Sussex Strong — Locals Buying Locally Matters,” the advertisements will run daytime and in primetime on broadcasters WBOC-TV, WMDT-TV and Milton-based WRDE-TV, as well as on local cable systems and social media, through late June and possibly beyond.
The ad buy comes as Delaware steps out of the shadows of the COVID-19 pandemic shutdown and enters Phase I of its economic recovery plan, which begins June 1.
“The timing couldn’t be more appropriate or more critical as businesses, especially our small seasonal operators, look to get back to work,” said Bill Pfaff, director of Sussex County Economic Development. “These past few weeks and months have been tough on all of us, but especially our small businesses. These are our family, friends and neighbors, whose livelihoods depend on our patronage each and every day. As the summer season begins, for many the highest sales point in the year, they need our support more than ever. That’s why we want to stress ‘locals buying locally matters.’”
Pfaff said his office partnered with Southern Delaware Tourism on the project, funded by the Sussex County Economic Development Office and supported by Sussex County Council. Its goal is to foster local support for and showcase small businesses throughout Sussex County, which add to the fabric of a community, Pfaff said.
“Imagine our area without its fantastic restaurants, our local boutiques and our service businesses,” he said. “The big-boxes and corporations will survive. But it’s small businesses that reflect our communities, and we can’t risk losing them. All of us need to pull together to support them now as best we can. Our focus in economic development is to attract and retain jobs. Business retention is a major part of what we do, and in light of COVID-19, we, particularly at the government level,have to do what we can to keep businesses open, to keep jobs in our community and to keep our economy rolling. That’s the mission.”
“Local, small businesses in the county contribute so much to making Southern Delaware a desirable destination for visitors and home for those who live here,” said Scott Thomas, executive director of Southern Delaware Tourism. “We are proud to join Sussex County Economic Development in this collaborative effort.”
The campaign, produced by W Films of Lewes, showcases landscapes from small towns and farmlands, beaches and coastal areas and many of the county’s small businesses at work. Business owners appearing in the spots include Hillary Brock, Nest Spa & Boutique, Milton; Nate Underwood, Pedal Works Cyclery, Delmar; Bill Clifton, Counting House Restaurant, Georgetown; Nick Griseto, James Thompson & Co. Inc. Greenwood; Jane Houtman, Antique Alley of Bridgeville; Marcia Iacono-Hazzard, Pet Bow-Tique Grooming Salon, Georgetown; Drexel Davison, Bad Hair Day, Rehoboth Beach; Howard Greene, Seaford Music Education Institute, Seaford; Amy Hughes, Lord’s Landscaping, Millville; Joanne Howe, Clayton Theatre, Dagsboro; Lori Smith, Tidepool Toys & Games, Bethany Beach; Warren Reid, Solid Image Inc. Laurel; Michiko Seto, Blooming Boutique, Lewes; and Sandy Smyth, Kids Ketch, Lewes.
For more, visit keepsussexstrong.com or call 855-7770.